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Got Traffic But Still Low Revenue? Here’s How to Boost Your Average Order Value (AOV)
So, your online store is getting traffic and conversions — but the revenue still isn’t where you want it to be. Sound familiar?
It’s common to think, “Let’s get more customers.” But don’t forget — one of the most effective ways to grow is by selling more to the people who are already buying from you.
Increasing your Average Order Value (AOV) not only helps boost your profits, it also gives your customers more value. Here’s how you can level up your strategy and see real results.
1. Highlight Trending Products
Hot, trending items tend to sell better and encourage larger orders. But sourcing these products on your own can be time-consuming — and by the time you’re ready, the trend might already be over.
To stay ahead:
- Go for Print-on-Demand (POD).
- Upload your designs to your Blue Asterisk library.
- Apply them to hundreds of products like tees, mugs, homeware and more.
- Want to offer personalisation? Use Blue Asterisk to let customers customise orders.
With no minimums and no need to carry stock, POD helps you test trends quickly. Add or remove designs anytime — zero risk.
2. Create Limited-Time Offers
Want customers to act fast? Limited-time promos like flash sales or exclusive product launches create a strong sense of urgency.
But here’s the catch — although the offer is time-limited, your marketing needs to start earlier. Build anticipation with your email list and social media followers well ahead of time.
Also, time-sensitive deals pair well with abandoned cart recovery. Tools like PushOwl can remind shoppers who didn’t check out — with messages like “Your deal is almost gone!” or “Still want this? You can check out now!”
3. Segment Your Marketing List
To increase AOV effectively, you need to send the right offers to the right people.
Here are a few segmentation ideas:
- Father’s Day buyers – likely to return for similar gift ideas or promos.
- Beach lovers – fans of flip-flops and coolers may go for bundle deals.
- Holiday shoppers – great for custom ornaments or seasonal items.
- Sale hunters – they respond well to flash sales and limited offers.
Once you’ve grouped your audience, personalise your campaigns. Studies show 71% of consumers expect personalised interactions — and 76% feel frustrated when they don’t get them.
4. Set a Free Shipping Threshold
People love free shipping — it’s a simple way to motivate larger orders.
Set a minimum spend requirement slightly higher than your average product price. For instance, if your main item costs RM150, make free shipping available at RM200. Most customers would rather top up their cart than pay for delivery.
This small change can nudge buyers to add just one more item — increasing your AOV naturally.
5. Check Your Sales Data
Don’t just guess what people want. Your store’s sales history and analytics are packed with insights.
Maybe your hair accessories didn’t perform well, but your hoodies sold like hotcakes. Use that info to:
- Highlight bestsellers in your store.
- Bundle them with slow-moving items to clear stock.
- Repeat high-performing promos during the same periods.
Let the data guide your decisions — and you’ll see better results without the guesswork.
6. Add Live Chat Support
Here’s an underrated tip: adding live chat can increase your AOV — even without any discount or promo.
Stats show live chat can lead to a 20% boost in conversions. It helps answer questions in real-time and removes buying hesitation.
Apps like Tidio combine live agents and chatbots to handle FAQs, recommend products, and give customers more confidence to purchase — or even buy more than planned.
Final Tip: What’s Your Favourite Way to Boost AOV?
Whether it’s clever bundling, smart promos, or just good ol’ customer support — the key is consistency. Try out a few of these ideas and see what works best for your store.
